In this episode, we talk to Nathan Mather, a former British Army soldier and Close Protection specialist that founded ‘Tac: Life’, a British Defence manufacturing company that bought the world’s first personal wearable automated external defibrillator (AED) to market.

We discuss bootstrapping a start-up from an idea to a fully-fledged business, the impact of a strong brand, where content plays a role in marketing and how to adapt to changing marketplaces.

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