Map out your customer journeys to see your branding gaps
Customer journey, Advertising, Influencer marketing, Content marketing, Content, Marketing, Journey, Map Chris Shirley MA FRGS Customer journey, Advertising, Influencer marketing, Content marketing, Content, Marketing, Journey, Map Chris Shirley MA FRGS

Map out your customer journeys to see your branding gaps

Mapping out your customers’ journey helps to identify the effectiveness of your previous marketing campaigns and strategies, generate fresh ideas to take advantage of new technologies and platforms since the last campaign, and plan where and how the future ones might look to start conducting gap analysis and training needs analysis on.

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Why you should optimise your branding for mobile-first customer journeys
Mobile- first marketing, Content marketing, Influencer marketing, Traditional marketing, Advertising, Marketing, Strategy, Content, Customer Demographic Analysis, Design theory, Search Engine Optimisation Chris Shirley MA FRGS Mobile- first marketing, Content marketing, Influencer marketing, Traditional marketing, Advertising, Marketing, Strategy, Content, Customer Demographic Analysis, Design theory, Search Engine Optimisation Chris Shirley MA FRGS

Why you should optimise your branding for mobile-first customer journeys

With the transition of most of our attention away from the outside world (especially over winter and in the last few years of the pandemic) towards social media, streaming content, and maybe soon – the metaverse, the reach of traditional marketing platforms like billboards is slowly dying off.

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