Tighter internet privacy will force marketers into exploring new outreach ideas, whether your culture is ready to or not.
Privacy and Electronic Communications Regulations, California Consumer Privacy Act, General Data Protection Regulation, innovation, marketing, adaptable, adaptation, changing course, keep the ship afloat, content marketing, privacy, PECR, CCPA, GDPR, internet, Apple, Internet privacy Chris Shirley MA FRGS Privacy and Electronic Communications Regulations, California Consumer Privacy Act, General Data Protection Regulation, innovation, marketing, adaptable, adaptation, changing course, keep the ship afloat, content marketing, privacy, PECR, CCPA, GDPR, internet, Apple, Internet privacy Chris Shirley MA FRGS

Tighter internet privacy will force marketers into exploring new outreach ideas, whether your culture is ready to or not.

The General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA), and the Electronic Communications Regulations (PECR) in the UK, have limited the customer data available to companies to understand who might be interested in their products or services. As consumers, we’re reclaiming our right to explore silently, without being bothered by irrelevant noise from loud, rubbish advertisers.

When you combine these changes in law with Apple positioning itself as ‘privacy brand’ in its recent updates and changes to further strengthen its privacy protections, the success of marketing campaigns is getting harder and harder for brands to measure. And will only continue to do so.

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