How are you attracting leads to your business in 2023?
website development, web development, website, brand, branding, market share, new markets, organic leads, word-of-mouth marketing, lead generation, millennials, marketing, content marketing, traditional marketing, On Running, Gymshark Chris Shirley MA FRGS website development, web development, website, brand, branding, market share, new markets, organic leads, word-of-mouth marketing, lead generation, millennials, marketing, content marketing, traditional marketing, On Running, Gymshark Chris Shirley MA FRGS

How are you attracting leads to your business in 2023?

The pandemic has shown us that focussing your profile-raising activities purely on physical and word-of-mouth interactions is a critical vulnerability for businesses.

It limits you to people in your geographical area of the ad placement, but also that your target customer happens to see it and takes a positive perspective of your organisation afterwards. It doesn’t allow for engagement outside of the local area, and we suspect, that it won’t lead to organic marketing (that is people talking about it) unless it really is remarkable.

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Traditional marketing is dead. Get over it.
Marketing, SEO, Search Engine Optimisation, Influencer marketing, Content marketing, Advertising, Traditional marketing Chris Shirley MA FRGS Marketing, SEO, Search Engine Optimisation, Influencer marketing, Content marketing, Advertising, Traditional marketing Chris Shirley MA FRGS

Traditional marketing is dead. Get over it.

It’s time for companies to understand that we’re now in the era of content and influencer marketing, so your Pay-Per-Clicks (PPC) spend is almost irrelevant. And if you’re still reluctant to believe digital personalities make money by making content, let us signpost you to some astonishing examples.

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