Stop neglecting your website to focus on social media marketing
Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley MA FRGS Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley MA FRGS

Stop neglecting your website to focus on social media marketing

A common problem we see in businesses that are starting to grow past the point of being a start-up (referred to as the scale-up phase), is the same marketing tactics that helped them grow from just an idea into an actual business, is using the same growth tactics.

Recently released data suggests global internet users are now numbered at 4.95 billion, compared to the 4.74 billion social media users. Google alone serves more than 40,000 search queries every second on an average day, that’s over 3.5 billion searches per day – something that social media cannot measure up against.

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How are you attracting leads to your business in 2023?
website development, web development, website, brand, branding, market share, new markets, organic leads, word-of-mouth marketing, lead generation, millennials, marketing, content marketing, traditional marketing, On Running, Gymshark Chris Shirley MA FRGS website development, web development, website, brand, branding, market share, new markets, organic leads, word-of-mouth marketing, lead generation, millennials, marketing, content marketing, traditional marketing, On Running, Gymshark Chris Shirley MA FRGS

How are you attracting leads to your business in 2023?

The pandemic has shown us that focussing your profile-raising activities purely on physical and word-of-mouth interactions is a critical vulnerability for businesses.

It limits you to people in your geographical area of the ad placement, but also that your target customer happens to see it and takes a positive perspective of your organisation afterwards. It doesn’t allow for engagement outside of the local area, and we suspect, that it won’t lead to organic marketing (that is people talking about it) unless it really is remarkable.

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