What is a key customer demographic analysis, and how do you do it?
By mapping out multiple customer profiles (unless your offering is really niche, you should have more than just one), you’ll be able to prioritise where to aim your efforts to increase awareness amongst their cohort, which one should be focussed on (as it might vary with the seasons), and how much resources to allocate to those efforts.
Start-up series: Why you need a vector logo
The differences between vector and raster logos are quite basic, yet often misunderstood. Knowing the differences and limitations between the two takes minutes, yet can save businesses thousands in lost revenue if the wrong version is used.