If you offer complex services, consider making a shadow brand to use as a lead magnet
services, products, market segments, sales pipeline, sales funnel, advertising, marketing, branding, portfolio, sub-brand, Shadow brand, brand, brand activation, digital marketing, digital design, digital Chris Shirley MA FRGS services, products, market segments, sales pipeline, sales funnel, advertising, marketing, branding, portfolio, sub-brand, Shadow brand, brand, brand activation, digital marketing, digital design, digital Chris Shirley MA FRGS

If you offer complex services, consider making a shadow brand to use as a lead magnet

We commonly work with organisations that offer complex products and services that find it hard to concisely articulate the benefits without overdoing it. So sometimes, we advise a strategy of creating a shadow brand to use as a lead magnet for people that might have an interest and need for the service or product, so that there is space to detail more about what it actually is.

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Scale-up series: What is a brand activation, and when should you do it?
traditional advertising, target audience, positive association, invitational marketing, persuasion marketing, emotional connection, social media campaigns, sponsorships, events promotions, events community, product sampling launch, experiential marketing, Increase sales, create a positive and memorable experience, drive engagement, build brand awareness, memorable, Engage target audience, marketing strategy, brand activation Chris Shirley MA FRGS traditional advertising, target audience, positive association, invitational marketing, persuasion marketing, emotional connection, social media campaigns, sponsorships, events promotions, events community, product sampling launch, experiential marketing, Increase sales, create a positive and memorable experience, drive engagement, build brand awareness, memorable, Engage target audience, marketing strategy, brand activation Chris Shirley MA FRGS

Scale-up series: What is a brand activation, and when should you do it?

A brand activation is a marketing strategy that aims to bring a brand to life and create a deeper connection with its target audience. It involves creating engaging experiences that allow consumers to interact with a brand in a memorable way and spread it with others they know.

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