Scale-up series: What is a brand activation, and when should you do it?
traditional advertising, target audience, positive association, invitational marketing, persuasion marketing, emotional connection, social media campaigns, sponsorships, events promotions, events community, product sampling launch, experiential marketing, Increase sales, create a positive and memorable experience, drive engagement, build brand awareness, memorable, Engage target audience, marketing strategy, brand activation Chris Shirley MA FRGS traditional advertising, target audience, positive association, invitational marketing, persuasion marketing, emotional connection, social media campaigns, sponsorships, events promotions, events community, product sampling launch, experiential marketing, Increase sales, create a positive and memorable experience, drive engagement, build brand awareness, memorable, Engage target audience, marketing strategy, brand activation Chris Shirley MA FRGS

Scale-up series: What is a brand activation, and when should you do it?

A brand activation is a marketing strategy that aims to bring a brand to life and create a deeper connection with its target audience. It involves creating engaging experiences that allow consumers to interact with a brand in a memorable way and spread it with others they know.

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Stop neglecting your website to focus on social media marketing
Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley MA FRGS Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley MA FRGS

Stop neglecting your website to focus on social media marketing

A common problem we see in businesses that are starting to grow past the point of being a start-up (referred to as the scale-up phase), is the same marketing tactics that helped them grow from just an idea into an actual business, is using the same growth tactics.

Recently released data suggests global internet users are now numbered at 4.95 billion, compared to the 4.74 billion social media users. Google alone serves more than 40,000 search queries every second on an average day, that’s over 3.5 billion searches per day – something that social media cannot measure up against.

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